Chinese language smartphone maker Vivo on Monday introduced the appointment of Bollywood actor Aamir Khan as its model ambassador for India, changing actor Ranveer Singh who had been related to the corporate for the previous two years.

Aamir, whose movies Dangal and Secret Famous person fetched unprecedented success for Bollywood films in China, has been signed for the longer term model and product communication initiatives of Vivo India, the corporate stated in an announcement.

“We’re thrilled concerning the prospects that our partnership with one of many world’s largest superstars, Aamir Khan, will open up for Vivo in India,” stated Kenny Zeng, Chief Advertising and marketing Officer (CMO), Vivo India.

“This new affiliation will allow us to discover newer avenues to succeed in our prospects as we script our future development technique in India,” Zeng added.

Aamir will quickly be seen in a full-fledged advertising marketing campaign across the upcoming merchandise and a brand new TV business. “Vivo as a model embodies the spirit of innovation and significant disruption,” stated Aamir.

“Over time, the model has been always pushing the boundaries of smartphone know-how. I’m enthused to be part of Vivo’s transformative journey in India,” the actor added.

Vivo can also be related to common sports activities platforms corresponding to Indian Premier League (IPL) and Professional-Kabaddi League within the nation.

Vivo entered India in late 2014. With a producing unit in Better Noida, the corporate has a sturdy distribution community throughout the nation each on-line and offline catering to over 400 cities in 22 states backed by 400 service facilities.